promoted tweets and platform reach

They're doing this right. The tweet's a natural ad unit, and they're finding the right ways to introduce them into the user experience. Search first, tweet stream on their own O&O properties next, then out through third party clients. Evolve the right way to make it a net positive for the ecosystem. Evolve the "resonance" algorithm. Get a handle on the reach of the platform. And all the while encourage new types of applications.

Here we go.

via www.sippey.com